Forward-thinking AEC firms are institutionalizing the best of the changes that the COVID-19 pandemic forced on the business world and our industry. In this issue of The Friedman File, we detail how one firm effectively adapted its marketing and business development strategy to align with the realities of the post-COVID market.
Adapting to a Pandemic
The larger lessons of the pandemic can’t be overstated. As devastating as the COVID-19 pandemic has been to the planet, it has also underscored the adaptability and resilience of the human race. While fatalities mounted and economies crumbled, individuals and communities found a way to move forward.
Within this profound setting, we find many examples of this determination to keep on keeping on. In the narrower context of The Friedman File, the strategic decisions and bold steps taken by AEC firms to counter the effects of the pandemic are instructional.
For example, […]